The Scavenger Hunt That Boosts Your Resume

For many students, part of the college experience is being on a tight budget: scavenging for free food and events. One of the ways to get around that is by getting job. However, most on campus jobs are mind-numbingly boring, sucking up your precious free time for minimum wage. Thankfully there’s a new way to get paid while having fun and doing what you love. Campus Pursuit is a marketing company that uses scavenger hunts to create brand interactions with college students. You’ve likely seen Campus Pursuit users in action - feverishly digging behind couches and fighting for the winning prize. They weren’t crazy, they were on a mission. Through the app, students get push notifications about prizes that have been hidden on campus, and have to follow clues and solve riddles to find the location. The adrenaline rush from these scavenger hunts help brands create long lasting relationships with college students. Campus Pursuit was founded in 2013 by Binghamton University roommates Scott Wisotsky and Shachar Avraham to help brands advertise to college students. â€Å"We were inspired by an opportunity to impact the college marketing industry through a unique and interactive way,† explained Shachar. â€Å"Who doesn’t love free stuff?† As a college student, you can get paid for serving as a Campus Pursuit Brand Ambassador. Even if you don’t need the money, it’s a great way to build your resume while having fun and gaining marketing and sales experience. Brand Ambassadors are responsible for closing deals with local businesses, marketing the app to classmates, and hiding prizes once a week in the scavenger hunts (hint: you should probably refer to them as â€Å"on-campus events† when you list it on your resume). No experience necessary. Campus Pursuit trains and guides their ambassadors. Benefits of being a Campus Pursuit Brand Ambassador:Earn $500-600 on any single deal you close with a local businessGet paid for each student you get to download the Campus Pursuit app Receive free product samples and goodies from participating brands Campus Pursuit is active on 14 campuses and is expanding to 50 by fall 2016. Find out how you can join an active school or start your own. Rolling applications means right now is a great time toapply.

Get the 411 on the 809 Area Code Scam

Get the 411 on the 809 Area Code Scam Viral alerts circulating since 1996 warn consumers not to comply with telephone, pager, or email requests to dial phone numbers beginning with the area code 809, 284, or 876. Its a real scam, but less prevalent than the alerts suggest. These alerts have been circulating since the mid-1990s. Heres an example of one that appeared on Facebook in February 2014: VERY COSTLY NEW AREA CODE:- READ AND PASS ALONG0809 Area CodeWe actually received a call last week from the 0809 area code. The woman said Hey, this is Karen. Sorry I missed you- get back to us quickly. I have something important to tell you. Then she repeated a phone number beginning with 0809. We did not respond, this week, we received the following e-mail:Do Not DIAL AREA CODE 0809,0284, and 0876 from the UK .This one is being distributed all over the UK ... This is pretty scary, especially given the way they try to get you to call. Be sure you read this and pass it on. They get you to call by telling you that it is information about a family member who has been ill or to tell you someone has been arrested, died, or to let you know you have won a wonderful prize, etc.. In each case, you are told to call the 0809 number right away. Since there are so many new area codes these days, people unknowingly return these calls.If you call from the UK you will apparently be charged a minimu m of  £1500 per-minute, and youll also get a long recorded message. The point is, they will try to keep you on the phone as long as possible to increase the charges.WHY IT WORKS:The 0809 area code is located in the Dominican Republic ....The charges afterwards can become a real nightmare. Thats because you did actually DID make the call. If you complain, both your local phone company and your long distance carrier will not want to get involved and will most likely tell you that they are simply providing the billing for the foreign company. Youll end up dealing with a foreign company that argues they have done nothing wrong.Please forward this entire message to your friends, family and colleagues to help them become aware of this scam. Analysis: Somewhat True Variants of the 809 area code scam alert have circulated via email, online forums, and social media since 1996. Albeit in an exaggerated and not entirely accurate fashion, the warnings describe a real scam in which consumers are tricked into dialing international phone numbers and racking up unexpected long-distance charges (though nowhere near the whopping $24,100 total or  £1500 per minute reported in these rumors). According to ATT, the scam has become less prevalent in recent years thanks to the preventative efforts of long distance carriers. The 809 area code scam can work because a few regions outside the U.S., including the Caribbean and Canada, can be dialed directly without the usual 011 international prefix. 809 is the area code of the Dominican Republic. 284 is the area code of the British Virgin Islands. 876 is the area code of Jamaica. Since these numbers arent subject to laws outside those countries, theres no legal requirement to inform callers in advance of any special rates or fees. Perpetrators have conned victims into dialing the numbers by leaving messages claiming that a relative has been injured or arrested, an unpaid account must be settled, or a cash prize can be claimed, etc. ATT advises that consumers always check the location of unfamiliar area codes before dialing. This can be done by querying the NANPA website (North American Numbering Plan), checking an area code locator website or simply Googling the area code and viewing the top result.

Learn About the Life and Death of Activist Chico Mendes

Learn About the Life and Death of Activist Chico Mendes Environmental activist Chico Mendes (1944-1988) spent his entire life living in and fighting for, the rainforests of his native Brazil and its inhabitants. But his commitment to preserving a sustainable way of life cost Mendes his own life.   Chico Mendes: Early Life Chico Mendes was born Francisco Alves Mendes Filho on December 15, 1944 in the small Brazilian village of Seringal Santa Fà ©, outside of Xapuri. His was a family of rubber tappers, people who make their living sustainably by tapping the sap of local rubber trees. Like many rural people, his family also supplemented their income by harvesting nuts and fruits from the rainforest. Mendes started working when he was nine years old, and never received any formal schooling until late in life; by some accounts, Mendes never learned to read until he was about 20 years old. Some of his education was influenced by Euclides Fernandes Tavora, described as a middle-class Communist who, in the 60s, was on the run from Brazils military. Tavora introduced Mendes to books, newspapers and labor unions. Mendes and Organized Labor Mendes began to organize rubber tappers in the region, and he was soon elected president of the Xapuri Rubber Tappers Union. Mendes was also instrumental in organizing Brazils National Council of Rubber Tappers in the mid-1980s; he was soon elected leader of the group. There was (and still is) immense economic pressure, however, to clear the rainforest for cattle grazing. Despite evidence that harvesting the forests rubber, fruits, nuts and other commodities is a more sustainable practice that creates more income over a longer period of time, clear-cutting the rainforest was occurring at an accelerating rate in the 1980s. When 130 ranchers expelled some 100,000 tappers from the rainforest, Mendes and his laborers fought back, rallying whole families to stand in front of chainsaws and block bulldozers. Their efforts met with some success and attracted the attention of the international environmental community. Mendes was placed on the United Nations Environmental Program Global 500 Roll of Honor Award in 1987; he also won the National Wildlife Federations National Conservation Achievement Award in 1988. Mendes vs. Ranchers and Loggers When rancher Darly Alves da Silva attempted to clear-cut an area of rainforest that was planned as a nature preserve in 1988, Mendes succeeded in stopping the planned logging and created the preserve. Mendes also gained a warrant for da Silvas arrest for a murder he had committed in another state. For his efforts, Chico Mendes and his family received constant death threats in 1988, Mendes himself predicted he wouldnt live past Christmas. And on the night of December 22, 1988, Chico Mendes was shot to death by a single shotgun blast outside his familys house. Mendes was the 19th activist to be murdered in Brazil that year. Mendes murder sparked international outrage and massive protests in Brazil, eventually resulting in the arrest and conviction of Darly Alves da Silva, his son Darly Alves da Silva Jr., and a ranch hand, Jerdeir Pereia. The Legacy of Chico Mendes Partly as a result of Mendes murder, the Brazilian government stopped subsidizing logging and ranching operations and established many rubber preserves and nature reserves, including one named after the activist, Parque Chico Mendes. The World Bank, which once financed development in the rainforest, is now financing nature reserves that function as sustainable rubber plantations. But all is not well in the Brazilian rainforest, by most accounts. Clear-cutting continues, and according to some reports, fighting development in the rainforests of Brazil has cost some 1,000 activists their lives since 1988. Much work remains to be done to honor the legacy of Chico Mendes.

Introduction to Art - Museum Paper Assignment Example | Topics and Well Written Essays - 1000 words

Introduction to Art - Museum Paper - Assignment Example He used oil on canvas while working on the painting whose original dimensions were 145.7 centimeters in diameter. The Nativity with the Infant Saint John is a circular painting belonging to a category that Pero di Cosimo called the tondo. It is a unique painting of the 1500s, which received popularity in the Renaissance period. The painting signifies an intriguing cosmic harmony and reflects eternity and divinity. In the painting, Mary, the mother of Jesus is in a kneeling position in an effort to adore the infant Christ who is at the forefront of the painting. The infant Christ is sleeping on a blue mantle. The head of the infant rests on a pillow made of wheat. John the Baptist is also present as a young child with a cross, made from reeds that he holds in his effort to exhibit adoration for the infant Jesus. In the background of the painting, Joseph walks down a staircase guarded by angels. The angels appear to be in a celebratory mood because Jesus has been born. The painting has other symbolic items such as rose, rocks, dove, and bud, which represent different instances in the life of Jesu s (Geronimus and Piero 166). On the left side, Piero di Cosimo reflected the life outside the house with different animals grazing outside in the open fields. Beside Mary is an angel who also kneels in respect before the infant Jesus. In an effort to complement the circular painting, the left has a serene landscape in which Piero di Cosmo made use of rolling contours. Evidently, Piero di Cosimo’s circular painting is a representation of a rich narrative. Piero di Cosimo makes use of different visual elements in an effort to develop appealing art pieces. Notably, he combines different styles that he adopted from different artists whom he admired. In order to develop the tondo painting, he made use of figural volume, robust proportions, bright colors, and tonal contrast in order to develop

Sustainability about gasket Coursework Example | Topics and Well Written Essays - 750 words

Sustainability about gasket - Coursework Example Gasket technology purpose to provide sealing solution that match the flange size that provides longtime sustainable life service, the gasket must comply with the current technology. The sealing technology must be flexible to the advancement in technology. Sustainability of gasket depends on technological stability, economic relevance, customer satisfaction and environmental concern. Technological sustenance, describes all the necessary activities that will keep the gasket in operation. The designers and producers must ensure a continued manufacture of the brand version currently and maintain the satisfaction as in the original version in the future (Verghese et al. 123-145). The primary concern with the project is correct seal sizing and conformation with the geometry of the flanges. The designers must ensure the gasket brands design will be able to satisfy the evolving system requirement. In most industrial piping systems there are numerous flanged joints, each of the joints is subject to failure (Verghese, Karli, Lewis, and Fitzpatrick 121-145). If any if any of the pipe system fails then the company is likely to incur several losses due to disruptions on the regular operations. The system breakdown to some extent can lead to injury and death. Difficulty in achieving gasket technological sustainability is the design lifetime under the operating temperature and pressure. Insufficient gasket loading which is the likely course of most flanged joints failures (Johnson, Anthony, and Andy 72-82). Different types and design style gasket are best fit seals. For sustainable service, the metal-jacketed gaskets must have a minimum load of 5000 psi for an adequate seal. The best solution in ensuring gasket sustainability is joining the use of rubber bound gaskets that require a lower loading of 100 psi. Environmental sustainability determines the possible

Black like me Essay Example for Free

Black like me Essay A middle-aged white man from Mansfield Texas named John Howard Griffin is the main character and author of Black like Me. He was a man deeply committed to the cause of ending racial discrimination. In 1959, Griffin decided to take a pertinently extreme measure just to understand the plight of the black people. He underwent medical treatment to change the color of his skin and temporarily become a black man. Griffin’s experience was funded by George Levitan, the owner of Sepia, a black oriented magazine in return for an article about it. Griffin sets out for New Orleans. He finds a contact- Sterling Williams, an articulate, soft-spoken, and engaging shoe shiner. Along the way, Griffin experiences oppression, hardship, and prejudice. It is impossible to find a job, he is forbidden from ordering a drink at the soda fountain and he wasn’t allowed to use a restroom used by whites. Clerks refuse to cash his checks as well. Griffin travels to Alabama and into the Deep South and Mississippi and finds that the condition is even worse for blacks. He finds their condition alarming. Black communities seem defeated and run down. All day long, the word nigger† seems to echo everywhere he goes. After two months of a depressing life as a Black man, Griffin stops taking his medication and lightens his skin back to its original color. He notices that when he is a white man, whites treat him with respect and blacks treat him with suspicious fear; when he is a black man, blacks teat him with generosity and kindness and whites seem to look at him with contempt and hostility. The article is published in 1960 and he was called to do interviews. The article is published around the world and he receives both congratulatory mails and hateful reprisals. Mansfield consists of many racists so Griffin and his family moved to Mexico in August of that year. Griffin issues a plea for tolerance and understanding between the races so as to avoid the possible outbreak of terrible violence. II. A critique on the book Black like me is more of a memoir rather than a novel; it is an autobiographical memoir in particular. It springs out from the author’s real experiences as well as his personal opinions rather than from mere imaginations or artistic creativity. The book itself stared from a research project. Griffin ostensibly desires to experience hoe it is to be like a black man so that he may understand firsthand the hardships and obstacles that they encounter in their daily lives. The books main theme is racial discrimination. Griffin’s quest for equality and social justice led him to temporarily change his identity from a white man to a black one. This transition is one clear proof to the crucial importance of one’s skin color as a factor in determining one’s position in this world. Griffin writes about the hardships of finding shelter and food as a black man; the difficulties of cashing a check despite the fact that he didn’t change his identity; riding a bus or even just finding a restroom where blacks are allowed to use. Blacks and whites behave differently when in one another’s company. Whites look at blacks with contempt and hostility and blacks treat whites with suspicious fear. This behavior is different however when they are with their groups and just among themselves. They treat each other with respect, kindness and generosity. Neither race has an understanding of the other. Griffin’s Black like Me explores the themes of segregation, racism and the capacity of humans to love their fellowmen. In this novel, there is the presence of men who made a different stand. P. D. East, Sterling Williams, George Levitan, Adele Jackson, and Sam Gandy support Griffins advocacy; A proof that there is some goodness in this world. Black like me is a short book, but considered one of the finest pieces of literature ever produced. The social message of the author’s experience is clearly advocated through the narrative structure of the book. III. 3 incidents that I personally find interesting and why? †¢ When Griffin underwent a medical treatment – the ultraviolet radiation combined with oral medication to darken his skin pigmentation. I find it personally interesting because it is a rare occasion that a person will consider doing the same experiment as Griffin did. He did a pertinently extreme measure just to feel exactly how it is to be like a black man. The medical procedure that Griffin underwent is neither tested nor safe. He experienced pain and other side effects from his exposure to the ultraviolet as well as with the medication. †¢ When Griffin spends the day working on the shoe shine booth together with Williams and Joe and that they only have raccoon meat and rice eaten out of a tin can for their meals. This spells the gap between a white man eating in a luxurious restaurant and a black man who regards having enough to eat, no matter how crude the meal is, as a mark of dignity. †¢ When a white bully follows Griffin around, calling him names and threatening him. This incident only proves the material difference between whites and blacks. This incident portrayed the constant threat of violence, prejudice and oppression. In this particular scenario, he is treated like an animal being chased away just because the color of his ski is black.

On Style :: Style Toward Clarity Elements Writing Essays

On Style Style is a very ambiguous word. Asking the question, â€Å"What is Style?† is almost a philosophical endeavor, comparable with â€Å"What is Truth?† Asking the question, â€Å"What is Good Style?† is even harder. Society’s boundaries are constantly shifting to accept or banish items from the definition, in art and writing specifically. Yet there are certain elements that remain constant in all these changes, and these are the elements that style manuals try to pin down. Before the class reading/blogging project began, I thought of style as the method a writer uses to communicate his/her ideas to the reader. I still do. If the point of writing is to communicate ideas, and the vehicle we use to transport the ideas from our brains to our readers is our STYLE, then the most important element of style is being clear. What I have learned from reading Strunk and White's The Elements of Style and Joseph William's Style Toward Clarity and Grace is that there are a variety of ways to make writing clear. Each book has its own unique approach to the problem of establishing clear communication in print. Strunk and White’s method of attack is from the angle of the writer. The rules outlined in the book focus on the writer’s image of what he is communicating. The rules are designed to help the writer sort through her own thoughts on paper, and extract the essence of what is being communicated. The theory seems to be that clearer writing begets clearer thinking. For example, rule #14 in Strunk and white states "Use the active voice." If we compare the two sentences given in the example; "Do not say: There were a great number of dead leaves lying on the ground. Do say: Dead leaves covered the ground." (S&W 18) we see how the active voice communicates more clearly than the passive. The excess words get in the way of what the writer is trying to say. This is compounded in rule #17, â€Å"Omit needless words.† The passage states that â€Å"Vigorous writing is concise.† (S&W 23) This reference to vigor and other health terms is mirrored in other rules, and is a clue-in to the entire Strunk and White approach to style. Good style to them is a way of thinking, a confidence in thought that lends itself to forceful, clear statements by the writer. Williams Style Toward Clarity and Grace carries on many of the same rules that are laid down in Strunk and White, only with a different approach.

Democracy Essay

Democracy is a means for the people to choose their leaders and to hold their leaders accountable for their policies and their conduct in office. The key role of citizens in a democracy is to participate in public life. Democracy is also a system of rule by laws, not by individuals. Democracy is not a government. It is a way of thinking and a responsibility. In a democracy there is no corruption in power because it is a transparent system; the governing doctrine states that citizens have the right to access the documents and proceedings of the government, which allows for effective public oversight. Like a sculptor, democracy grows with its work and appreciates its art Citizens have an obligation to become informed about public issues, to watch carefully how their political leaders and representatives use their powers, and to express their own opinions and interest. Voting in election is another important civic duty of all citizens. But to vote wisely, each citizen should listen to the views of the different parties and candidates, and then, make his or her own decision on whom to support. It is important that women participate fully both in politics and in civil society. In a democracy, every citizen has certain basic rights that the state cannot take away from them You have the right to have your own beliefs, and to say and write what u think. No one can tell u what u must think, believe, and say or not say. There is freedom of religion. Everyone is free to choose their own religion and to worship and practice their religion as they see fit. Every individual has the right to enjoy their own culture, along with other members of their group, even if their group is minority. Democracy Essay 2 In a democracy, the rule of law protects the rights of citizens, maintains order, and limits the power of government. In life there is no greater pursuit than that of equal voice. Every day people are fighting for the right to be heard. Democracy is that right on a grand scale. Democracy is not only being heard, but being listened to. Democracy is when u is given an equal vote on decisions that directly affect you. And when given this tremendous responsibility, people will surprise you. They rise to the occasion and educate themselves on the issues at hand. They also work hard to ensure that the next generation is knowledgeable. All citizens are equal under the law. No one may be discriminated against on the basis of their race religion, ethnic group, or gender. No one may be arrested, imprisoned, or exiled arbitrarily. No one is above the law, not even a king or an elected president In a democracy, the youth are educated. From birth they are taught that their voice matters and their vote counts. These are rights they must fight to maintain and will prosper from. No, democracies are not free of flaws. Some say that there is no way that something as simple as a popular vote could null the evils of unlawful power or social inequality. These woes are valid, but democracy can work. There are still consequences to right wrongs, and laws to help keep peace and balance. There is a difference between freedom and chaos. Without democracy, society suffers. In dictatorships there is no celebration of thought or creativity. A country cannot thrive if others; opinions are not appreciated. With only one opinion adhered to, the country will be at a standstill. As patience begins to wither, anger begins to rise like mercury in a thermometer. Each decision made with no consideration for those affected, every failed law, every time the system overlooks another citizen, every personal right Democracy Essay 3 is stolen, adds a degree to that temperature. Finally it becomes so hot that the citizens, like an overheated thermometer explode in anger; the people will revolt. This has happened many times in history. Our own country was built from this frustration and the fight for freedom. Without democracy, we lack progress in thought, technology, and polices; society is halted. The U. S. has thrived from our ability to create and then take said creations and improve them. Is this not the age of today? We do, want to, and communicate everything now. Without the right to improve, we would never have developed the technological world we live in. Without the voice to express innovative ideas, without the freedom to explore, we would never have achieved what we have. Stuck in the past we would stay. What would we do without progress? Democracy, like a car, gives you what you put into it. If u built it to be unhealthy, then it will pollute the air with poison. If you do not maintain its engine, it will fail you. The power of education fuels it forward, and most importantly people decide its fate.

Are Mobile Phones a Health Risk? Essay

Abstract In this report I aim to determine whether or not mobile phones pose a risk to our health. I will explain how mobile phone electromagnetic radiation can be perceived as dangerous, with reference to the EM spectrum. I will cite scientific sources of evidence which support both sides of the dispute, and will come to a reasoned conclusion as to how likely it is that mobile phones are a health risk. I will also evaluate the credibility of the sources used to support my conclusions, and list all the sources used throughout in a detailed bibliography. Introduction Mobile phones are becoming increasingly popular in today’s world; with around 80 million handsets in Britain, there are now more mobiles than people [1]. They’ve become an essential part of our existence, in business, in our daily lives and in keeping in touch with our loved ones – however, there is growing concern that this technology is causing serious health problems throughout the population, such as lasting brain damage and cancer. The Media consistently tends to portray mobile phones negatively, fuelling the public’s fears and misgivings: this study aims to determine from the scientific evidence whether or not mobile phones present a risk to our health. Main Points How might Mobile Phones be Hazardous to our Health? After studying numerous publications, I have found that if there are concerns about how mobile phones may pose a risk to the health of their users, they can be divided into two categories: The first is Electromagnetic Radiation from the phone damaging human cells and cause cancers and tumours. The second is that the EM radiation from the handset creates a heating effect. What is EM Radiation? EM radiation is something we are exposed to all the time: TVs, radios, satellite communications, etc all use EM waves to transmit information. Light is a form of EM radiation, as are the UV rays from the sun. The danger is that EM waves with a high frequency (UV rays, X-rays and gamma rays) are forms of ionizing radiation. This means that they have enough energy to damage cells and their DNA by stripping electrons from, or in very high energy radiation, even break apart the nucleus of atoms [2] and as such can cause genetic malfunctions which can lead to cancers. What are the Possible Dangers of Mobile Phone EM Radiation? Cancer-Inducing Effects of Radiation Mobile phones use microwaves in order to transmit their information, and not UV, X or gamma rays. Microwaves are not ionizing, and so are not as dangerous as the higher frequency EM waves. However, mobile phones are still relatively new technology, and the effects of prolonged exposure to non-ionizing radiation are still unknown, as is whether prolonged exposure to the microwaves of a mobile phone handset, especially so close to the brain, will cause any serious health damage. The Heating Effect of Radiation When EM radiation reaches an object, the photons’ energy causes the molecules of the surface they collide with to vibrate, creating thermal energy and warming the surface they collide with slightly. We use this everyday with infrared (another EM radiation) heaters etc. The concern here is that as handsets are held so close to the brain, this heating effect could warm the sensitive brain tissues, causing permanent damage. This, as well as the concerns about the possibly cancer-inducing radiation of handsets, is thought to be more of a risk in children, who have thinner skulls and a still-developing nervous system [4]. Physiological Effects of EM Radiation Effects of Low-Frequency (Non-Ionizing) EM Radiation In General It is important to remember that Mobile Phones utilise Microwave radiation, a non-ionizing form of radiation, so in my research I have also looked at the effects of low-frequency EM radiation in general; not just in the application of mobile phone technology. I have frequently found that concern for children specifically is raised as a common fear, and in the course of my research discovered an interesting study published by the Institute of Physics Publishing, which explored the effects of low-frequency electric and magnetic fields (i.e. those caused by EM radiation) on the foetus. The study concluded that the foetus was not exposed to electric and magnetic fields, though these fields were confirmed within the mother’s spinal chord. [5] Cancers and Brain Tumours due to Mobile Phone Radiation? The vast majority of recent publications agree that current evidence suggests that mobile phones (both the handsets and broadcasting/receiving masts) do not cause cancers or brain tumours – two very recent sources, one a joint-statement from the Nordic Radiation Safety Authorities, the other a Mobile Phone Fact-Sheet published by the Heath Physics Society, both agree that there is no evidence for mobile phones causing adverse health effects [6] [7]. However, the joint-statement goes on to acknowledge that the technology which uses radiofrequency electromagnetic radiation is still relatively new – only two decades old – and so active research must continue into finding out whether or not there are health dangers presented by radiofrequency radiation – this is a view agreed upon by the World Health Organization (WHO), which state the available evidence does not point towards any increased health risks attributable to mobile phone exposure, though further res earch and risk analysis should continue. [8] This said, the argument for mobile phones causing brain tumours still persists: the WHO also mentions that recent studies seem to suggest an increased risk of acoustic neuroma and certain brain tumours in users of analogue mobile phones for a time period greater than 10 years – A point corroborated by a 14 months study conducted by Dr Vini Gautam Khurana. Khurana’s study concludes that â€Å"Malignant brain tumours may take several years to develop, and the incidence of malignant brain tumours is increasing.† This suggests that mobile phones may have been causing brain tumours for several years previously, but due to the development period of these tumours, the effects would only just be becoming recognizable – and indeed the number of tumours is increasing. Khurana also goes on to address the point introduced by the WHO, that â€Å"There is a growing and statistically significant body of evidence reporting that brain tumours such as vestibular Schwannoma (acoustic neuroma) and astrocytoma are associated with â€Å"heavy† and â€Å"prolonged† mobile phone use, particularly on the same side as the â€Å"preferred ear† for telephony.† [9] In addition to Dr Khurana’s study, there are many older sources of information conjecturing about the issue – but most have been either outdated or discredited since their publication. Finally, it is worth noting that the International Commission on Non-Ionising Radiation Protection (ICNIRP), one of the main bodies who set international non-ionising radiation safety limits, set these limits based only on the thermal effects (i.e. tissue heating) of mobile phone radiation [10], due to the fact that this is the only scientifically substantiated risk to humans from non-ionising radiation in large quantities – possible risks of cancer-inducement by the low-frequency radiation are not taken into account due to a lack of internationally accepted proof. Discussion After studying the scientific publications and evidence above, I am of the opinion that the EM radiation of mobile phones cannot cause brain tumours or cancer because of the effects of ionizing radiation, as the microwaves emitted by mobile phones are simply too low-frequency to have the energy required; however, I do agree with the views of the NRSA [6] and the WHO [8], that as the utilisation of radiofrequency EM radiation is still a relatively new technology, it cannot fully be known at present whether or not it can still pose a health risk in the form of causing tumours by some other factor, and so research must continue – until conclusive evidence is found, I believe we should adopt a precautionary approach, minimising our use of mobile phones for extended periods of time. I think that Dr Khurana [9] raises a very interesting point about the period of time needed for tumours to develop and their increasing incidence. This seems to me a plausible explanation for the current increases in tumour incidence; however, I believe it important to acknowledge that the apparent correlation between mobile phone usage and brain tumour incidence does not necessarily represent a causal link: the increase in tumour incidence comes at a time when improvements in diagnostic techniques are constantly being made, and also at a time when the world’s population is increasing dramatically, and so the incidence of tumours could be expected to likewise rise. Conclusion After considering the scientific evidence on both sides of the dispute, Are mobile phones a Health Risk? I personally have come to the conclusion that mobile phones are unlikely to cause brain tumours or cancers because of the EM radiation emitted by either the handsets or their base stations. I believe this because, firstly, mobile phones use microwave radiation to transmit data, and microwave radiation does not have enough energy to be ionizing – it is my opinion that the media has demonised radiation in all forms by highlighting the dangers of ionizing radiation (e.g. Gamma rays – which have been proven to cause cancers) and from this the fears about mobile phone EM radiation have spawned. Secondly, I believe this as the overwhelming majority of recent studies have not found concrete evidence to suggest that mobile phones can cause tumours. As to the danger of the heating effect EM radiation from mobile phones warming sensitive brain tissues and causing lasting damage, I believe that this is much more likely to present a potential health risk of mobile phones as, firstly, the scientific theory behind it seems sound to me – it is an established fact that colliding photons from EM waves imparts to the molecules of the surface collided with energy, which causes said molecules to vibrate and heat up, and secondly, in my opinion the fact that the ICRINP sets the international radiation safety levels based solely on this heating effect adds great weight to the plausibility of the argument that the heating effect of mobile phones could pose a health risk (although the EM emissions of mobile phones are well below these levels). Overall therefore, I believe that there is some possibility that prolonged use of mobile phones (and so prolonged exposure to the heating effect of the EM radiation) could amount to a potential health risk and could cause lasting brain damage. I agree with the recommendation of the WHO to adopt a precautionary approach to mobile phone use; to only use them for extended periods of time when absolutely necessary. Evaluation of Credibility of References * [6] The Joint-statement from the NRSA – one of the most recent sources available, meaning that its content is highly likely to be up-to-date. The combined expertise of the NRSA greatly increases the sources reliability, as does the reputation of providing accurate and honest information that these authorities have to uphold. However, it could be argued that some vested interest may exist as mobile phone giants Nokia and Erikson are based in Finland and Sweden respectively, and so the authorities may have been trying to protect their countries’ economies in the downturn by presenting mobile phones in a positive light. * [7] The HPS Mobile Phones Fact-sheet – this factsheet is again a very recent source, and again the HPS has a lot of expertise in matters of health-related physics; both of these factors increase the source’s credibility considerably. * [8] The WHO – although this source is quite old, which gives scope for it being outdated, the WHO is a very reputable source looked to internationally for recommendations for policy etc. due to its wealth of expertise and independence. These three factors all increase its credibility, and in my view outweigh the age of the source (and in any case, the WHO would have updated its information if required). * [9] Dr Khurana PhD, FRACS’s study – Dr Khurana is a highly qualified individual with great expertise in the field, and furthermore included in his study a period of over 14 months of his own research, meaning that he had a great ability to see the effects of radiation on health, both of which strengthen the source’s credibility. Bibliography of References * [1] Number of Mobile Phones in the UK statistic from: The Daily Mail – http://www.dailymail.co.uk/health/article-1224827/As-new-evidence-links-mobile-phones-greater-risk-tumours-using-cost-child-life.html Last Updated: 3/11/09 * [2]The U.S. Environmental Protection Agency – http://www.epa.gov/rpdweb00/understand/ionize_nonionize.html Last Updated: 22/10/09 * [3] Image of EM spectrum from: The Australian Radiation Protection and Nuclear Safety Agency – http://www.arpansa.gov.au/mobilephones/mobiles1.cfm#1 * [4] Prof Kjell Mild, of Orbero University, Sweden – http://www.telegraph.co.uk/news/uknews/1565477/Mobile-phone-cancer-risk-higher-for-children.html Published: 8/10/07 * [5] The Institute of Physics Publishing – http://www.iop.org/EJ/article/0031-9155/52/4/001/pmb7_4_001.pdf?request-id=2266623f-5097-4aa8-a71d-fa1e83b6a0fc Published: 17/1/07 * [6] Joint-statement from the NRSA – http://www.stuk.fi/stuk/tiedotteet/fi_FI/news_578/_files/82468261251448918/default/Nordic_Statement-EMF161109.pdf Published 19/11/09 * [7] HPS Mobile Phones Fact-Sheet – http://hps.org/documents/mobiletelephonefactsheet.pdf Adopted: September 2009 * [8] WHO – http://www.euro.who.int/HEN/Syntheses/MobilePhones/20061017_10 Last Updated 13/11/06 * [9] Dr Vini Khurana’s study – http://www.brain-surgery.us/mobph.pdf Copyrighted to G.Khurana 2008 * [10] The Human Ecological Social Economical Project – http://www.hese-project.org/hese-uk/en/niemr/icnirp.php Accessed 13/12/09 * [11] Image of Ionizing Radiation from: radiation, Science and Health inc. – http://www.radscihealth.org/RSH/docs/Pollycove98_Ottawa.html

How Do I Submit Letters of Recommendation

How Do I Submit Letters of Recommendation SAT / ACT Prep Online Guides and Tips Hopefully, you have the perfect teachers in mind to ask for your letter of recommendation. Once you’ve asked these teachers, how do you actually get theirletters to your colleges? This guide will go over everything you need to know about submitting your recommendation letters, whether you’re using the Common Application, a customized school application, and/or Naviance. To start, what are the options for submission? What Are YourOptions for Submitting Recommendation Letters? Technically, there are two options for submission: online or by mail. Note the use of â€Å"or†; colleges don’t want teachers to mix and match. In other words, schools don't want a single teacher to submit her ranking form online and then send her letter by mail. If she's submitting online, then she should submit everything online. If by mail, then everything should go by mail. Generally speaking, most students reading this will have their recommenders submit their letters online. Since you’re already doing more than enough with the college application process, you might be relieved to hear that you don’t actually have to submit your letters! Your teachers andcounselor are responsible for uploading the recletters to whatever system you’re using. What you are responsible for, though, is inviting them. Make sure you give them clear deadlines, send a reminder email, and double check that your schools received their letters. Whichever mode you’re using to apply - the Common Application, Universal Application, school-specific app, and/or Naviance software - you’ll assign your recommenders. The rest is up to them! In rare cases, your recommender might prefer or need to send her letter of recommendation by snail mail. This may be the case if you’re sending an extra supplemental recommendation, or if your school uses Naviance and you need to assign a recommender outside of your immediate school faculty. This method is usually fine, though not preferred, by colleges - just notify your college to expect the arrival of this document. As you can tell, there are various ways to apply, and,therefore, there are different ways to deliver your letters of recommendation to colleges. Let’s consider how exactly your recommenders will submit in a few different scenarios. How Do Your Recommenders Submit Their Letters Online? Online rec letter submission is generally a straightforward process. First, you invite, or â€Å"assign,† your recommenders. Then, your recommenders get an email prompting them to upload their letters. The main question you need to answer is what system you’re using to invite your recommenders, whether you’re applying viaan online school application, the Common App, Naviance, or a combination of all three. Let’s look at all these options, starting withschool-specificapplications. Scenario 1: Assign Recommenders Through Your School Application In this scenario, you’re applying to school through itsindividual online application system. Schools in the University of Texas system, for example,use their own applications and don’t participate in the Common App. If your college allows or requires recommendation letters, then it will have a page on which you can invite your recommenders. Typically you’ll be asked to fill in their first and last names, position (like English Teacher), and email address. The University of Texas application has its own "Document Upload System." If your college doesn’t want you to sendrecommendation letters, like University of California schools, then you won’t find this function on your application. Some school applications will also prompt you to respond to a question about FERPA. Generally speaking, you should go ahead and waive your right to view recommendation letters, as they’re expected to be confidential between letter writers and the admissions officers who read them. All of the aboveinstructions should workfor the Common Application too. The only difference is that you'll probably have to assign recommenders for more than one college. Scenario 2: Assign Recommenders Through the Common Application Your first step in completing the recommendation letter requirement through the Common Application is signing your FERPA waiver. Once you sign this, you’ll be able to invite recommenders. First, head to the â€Å"Colleges† tab. From there, you’ll be able to assign recommenders by each individual college on your list. Each school, by the way, customizes its own page. If your school requires two teacher recommendations, for example, then you’ll see space to invite two teacher recommenders. Many schools also allow you to assign one or two â€Å"Other Recommenders.† This space is for letters beyond the requirements. Before sending any supplemental letters, check to learn your colleges’ stance: some colleges actively discourage the submission of extra materials. Once you invite your recommenders, your teachers will receive emails prompting them to submit their letters. Your recommenders are responsible for uploading their recs by the stated deadlines. Conveniently, you’ll see a status change once your letters are uploaded (usually yellow means not yet, and green means you’re good to go!). While your letters will be attached to your application, they won’t actually get sent to your colleges until you hit submit and pay the application fees (or use a fee waiver). That means that the final step of actually getting your letters to the admissions committee is ultimately in your hands. While inviting your recommenders through your online applications is a simple process, it’s not actually how you’ll sendyour letters if your high school uses the e-docs delivery software, Naviance. Read on to learn how Naviance links up to your applications to collect required documents, like your recommendation letters. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Scenario 3: Assign Recommenders Through Naviance / Family Connection Many high schools use the college e-docs software program Naviance. Your counselor controls one end of Naviance from her account, and you control and access another part with yours (called Family Connection). Naviance lets you search for colleges and keep track of deadlines and submitted documents. At the same time, your counselor can upload documents, like the secondary school report and school transcript. Your Naviance account and all the documents it collects, including your recommendation letters, will sync up to your Common Application and any other school applications that accept e-docs. If you are using the Common Application, you’ll need to â€Å"match† your Common App and Naviance accounts. You’ll enter the name of your high school on the Common App and sign the FERPA waiver. Once you’ve done this, your â€Å"Assign Recommenders† page should look like this: As you can see, you won’t actually be inviting your recommenders through the Common Application. Instead, you’ll invite your recommenders directly through Naviance. Since your Naviance account is directly connected to your high school, you can just select your teacher recommenders from a drop down list that has all the teachers in the school. You simply choose the teacher and add a personal note, making sure to indicate which colleges you want her to write letters for. While this process makes it easier on you - you don’t have to collect your teachers’ first and last names and email addresses - it also has some limitations. Can you see what they are? Limitation of Naviance: Supplemental Recommendations Instead of manually entering your teachers’ contact info, as described above, Naviance asks you to select your teachers from a drop down menu. While this makes your teacher recommendations easy to request, it doesn’t allow you to ask anyone outside of your school’s faculty. Some students wish to send supplemental recommendations, like from a private music teacher, coach, or supervisor. Others may have switched high schools and want to ask a teacher from their previous school, or perhaps one who recently retired and has been removed from the drop down list of current faculty. If any of these scenarios apply to you, then you’d have to invite your external recommender through your online application. If you find yourself exceeding the number that your application allows, then you could print out the evaluation form and have your recommender send her documents by mail. (Of course, exercise caution about sending too many extra letters!) This process may sound a bit complicated, but once you sit down at your computer, you’ll actually find it to be pretty intuitive. You’ll either assign recommenders through your online applications, or you’ll choose them through Naviance. Finally, you may have some recommenders who have full-fledged technophobia and insist on sending their letters by mail. While not preferred by colleges, this method is actually pretty easy. How to Submit Recommendations Through Mail Despite rumorsof a shutdown a few years ago, the post office is still going strong and available to deliver your orange envelopes to colleges. If your recommender wants to send a hard copy, make sure to print out any ranking form that needs to accompany the evaluation letter. Then give your recommender a pre-stamped, pre-addressed envelope. Typically, these envelopes should be sent to the school’s undergraduate admissions office. As with all your recommenders, make sure this teacherknows your deadlines, and follow up with her to check thatshe sent it in. Don’t worry if this package arrives before you submit your application. The college will start a file on each applicant and collect any materials that arrive within that file before eventually sitting down to review it as a complete application. Since there are a few different options, let’s review the key stepsthat you need to know for submitting your recommendation letters. How to Assign Recommenders: An Overview You may find yourself using a school application and/or the Common Application to apply. Additionally, you may also have a Naviance account connected to your school. Without Naviance, you simply invite your recommenders directly through your online applications by providing their full names, positions, and email addresses. With Naviance, you’ll need to sync up your applications and invite your recommenders through your Naviance account, manually indicating which colleges you want them to write letters for. If you run into any technical difficulties through the process, make sure to speak to your counselor about troubleshooting. The most common place that students get stuck is the FERPA waiver. Until you’ve completed that step, you can’t move onto your recommendation requests. Apart from inviting your recommenders, is there anything else you need to do in your quest for great evaluations? What Else Do You Need to Do? Besides choosing your teacher recommenders carefully, make sure to ask well in advance of deadlines - at least a month before, if not in the spring of your junior year. Send them a reminder email - perhaps masquerading as a thank you note - about a week before your deadlines, and sign into your application and/or Naviance accounts tomake sure they’ve uploaded their recommendations. Finally, make sure to thank your recommenders for all their help in getting into college! What's Next? Now that you know how to submit your recommendation letters, make sure you understand what separates the great letters from the forgettable ones. Check out this full guide on what makes a good recommendation letter and what makes one not so effective. A lot of your colleges of interest might participate in the Common Application. Check this full list of Common App schools to see if yours allows this convenient option. For more on the step by stepprocess of applying to college, from choosing your high school classes to taking campus tours, take a look at this detailed guide. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

French Nouns With Two Genders

French Nouns With Two Genders The gender of French nouns tends to be a sticky grammar point for students, especially when it does not exist in their mother tongue. Although getting the gender right is very important, most of the time the wrong gender will not hinder your ability to understand or to communicate in French, because most words have a single gender. For example, un bureau (desk) is masculine and une chaise (chair) is feminine. Saying une bureau or un chaise is incorrect, but still understandable. Other words have two different forms for masculine and feminine versions ( un avocat/une avocate, un acteur/une actrice) or a single form that refers to a man or a woman depending on which article is used ( un touriste/une touriste, un artiste/une artiste). However, there are a number of French nouns which are identical in pronunciation (and often spelling as well) but which have different meanings depending on whether they are masculine or feminine. Probably a good idea to memorize this list. Aide un aide - male assistant une aide - help, assistance, female assistant Air/Aire un air - air, look, aria une aire - area, zone, eyrie Aller/Allà ©e un aller - one-way trip une allà ©e - avenue, path, aisle Auteur/Hauteur un auteur - author une hauteur - height Bal/Balle le bal - dance la balle - ball (sports) Bar/Barre le bar - bar/pub, bass (fish) la barre - bar/rod, barre, helm Barbe/Barbes le barbe - barb la barbe - beard les barbes (f) - ragged edge Barde le barde - bard (poet) la barde - bard (armor for a horse, fat wrapped around meat) Basilic/Basilique le basilic - basil, basilisk la basilique - basilica Basque le basque - Basque language la basque - tails (of a jacket) Boum le boum - bang, explosion, (fam) success la boum - (inf) party Bout/Boue le bout - tip, end la boue - mud Bugle le bugle - bugle la bugle - bugleweed But/Butte le but - aim, goal, purpose la butte - hillock, mound Cache le cache - card/mask (for hiding s.t.) la cache - cache, hiding place Capital/Capitale le capital - capital, money la capitale - capital city, capital letter Carpe le carpe - carpus la carpe - carp Cartouche le cartouche - (archeology) cartouche la cartouche - cartridge, carton Casse le casse - break-in, robber la casse - breaking, damage, breakages Cave le cave - (familiar) idiot, sucker la cave - basement, cellar Central/Centrale le central - center court, (telephone) exchange la centrale - station, plant, group Cerf/Serre le cerf - stag la serre - greenhouse Champagne le champagne - champagne la Champagne - Champagne region Chà ªne/Chaà ®ne le chà ªne - oak tree/wood la chaà ®ne - chain, channel, stereo Chà ¨vre le chà ¨vre - goat cheese la chà ¨vre - goat Chine le chine - china, rice paper la chine - second-hand / used trade la Chine - China Chose le chose - thingie, contraption la chose - thing Claque le claque - opera hat, (familiar) brothel la claque - slap Coche le coche - stagecoach la coche - check mark, tick (on a form) Col/Colle le col - collar, neck la colle - glue Coq/Coque le coq - rooster la coque - hull, fuselage, cockle Cours/Court/Cour le cours - class le court - (tennis) court la cour - courtyard, court of law Crà ¨me le crà ¨me - coffee with cream la crà ¨me - cream Crà ªpe le crà ªpe - crepe material la crà ªpe - thin pancake Cric/Crique le cric - jack la crique - creek, inlet Critique le critique - male critic la critique - criticism, review, female critic Diesel le diesel - diesel fuel la diesel - diesel automobile Enseigne un enseigne - ensign (rank) une enseigne - sign, ensign (flag, banner) Espace un espace - space, room une espace - printing space une Espace - car model from Renault Fait/Faà ®te/Fà ªte le fait - fact le faà ®te - summit, rooftop la fà ªte - party Faune le faune - faun la faune - fauna Faux le faux - fake, forgery, falsehood la faux - scythe Fil/File le fil - thread, yarn, string la file - line, queue Finale le finale - finale (music) la finale - final (sports) Foie/Foi/Fois le foie - liver la foi - faith une fois - once, one time Foret/Forà ªt le foret - drill bit la forà ªt - forest Foudre le foudre - (ironic) leader, large cask la foudre - lightning Garde le garde - guard, warden, keeper la garde - guard duty, custody, private nurse Gà ¨ne/Gà ªne le gà ¨ne - gene la gà ªne - trouble, bother, embarrassment Geste le geste - gesture la geste - gest, epic poem Gà ®te le gà ®te - shelter, cottage; bottom round (meat) la gà ®te - list, inclination of a ship Greffe le greffe - court clerks office la greffe - transplant, graft Guide/Guides le guide - guide (book, tour) la guide - girl scout/guide les guides (f) - reins Icone/Icà ´ne un icone - icon (computer) une icà ´ne - icon (art, celebrity) Interligne un interligne - space (typography) une interligne - lead (typography) Jars/Jarre le jars - gander la jarre - jar Kermà ¨s/Kermesse le kermà ¨s - scale insect, kermes (tree) la kermesse - fair, bazaar, charity party Krach/Craque le krach - stock market crash la craque - (familiar) whopping lie Lac/Laque le lac - lake la laque - lacquer, shellac, hairspray Là ©gume le là ©gume - vegetable la grosse là ©gume (informal) - big shot Lieu/Lieue le lieu - place la lieue - league Livre le livre - book la livre - pound (currency and weight) Maire/Mer/Mà ¨re le maire - mayor la mer - sea la mà ¨re - mother Mal/Mà ¢le/Malle le mal - evil le mà ¢le - male la malle - trunk Manche le manche - handle la manche - sleeve la Manche - English Channel ManÅ“uvre le manÅ“uvre - laborer la manÅ“uvre - maneuver, operation Manille le manille - Manila cigar, Manila hat la manille - (card game) manille; Manille shackle Manque le manque - lack, shortage, fault la manque - (familiar) crummy, second-rate Mari le mari - husband la mari - marijuana (apocope of la marijuana) Marie - feminine name Martyr/Martyre le martyr - male martyr le martyre - martyrdom, agony la martyre - female martyr Marue/Mors le Maure - Moor le mors - bit (horse-riding) Mort le mort - dead body la mort - death Mauve le mauve - mauve la mauve - mallow plant Mec/Mecque le mec (informal) - guy, bloke la Mecque - Mecca Mà ©got le mà ©got - cigarette butt la mà ©got - cigarette Mà ©moire le mà ©moire - memo, report, memoirs la mà ©moire - memory Merci le merci - thanks la merci - mercy Mi/Mie le mi - mi (musical note E) la mie - soft part of bread Mi-Temps le mi-temps   - (work) part-time la mi-temps - (sports) half, half-time Micro-Onde le micro-onde - microwave oven la micro-onde - microwave (electromagnetic radiation) Mite/Mythe le mite - moth la mythe - myth Mode le mode - method, way, mood la mode - fashion Moral/Morale le moral - morale la morale - moral (of a story), morals Mou/Moue le mou - softness la moue - pout Moule le moule - mold la moule - mussel Mousse le mousse - ships boy (apprentice) la mousse - moss, froth, foam, mousse Mur/Mà »re le mur - wall la mà »re - blackberry Nocturne le nocturne - night hunter (bird), nocturn (religion), nocturne (music, art) la nocturne - late night store opening, sports match, meeting Å“uvre un Å“uvre - body of work une Å“uvre - piece of work, task Office un office - office, bureau une office - pantry Ombre un ombre - grayling (fish) une ombre - shade, shadow Orange orange (m) - orange (color) une orange - orange (fruit) Page le page - page boy la page - page (of a book) Pair/Pà ¨re/Paire le pair - peer le pà ¨re - father la paire - pair Pà ¢ques/Pà ¢que Pà ¢ques (m) - Easter la pà ¢que - Passover les Pà ¢ques (f) - Easter Parallà ¨le le parallà ¨le - parallel (figurative) la parallà ¨le - parallel line Pendule le pendule - pendulum la pendule - clock Personne personne (m) - (negative pronoun) no one la personne - person Pet/Paie/Paix le pet - (familiar) fart la paie - pay la paix - peace Physique le physique - physique, face la physique - physics Plastique le plastique - plastic la plastique - modeling arts, body shape Platine le platine - platinum la platine - turntable, deck, strip of metal Poche le poche - paperback book la poche - pocket, pouch Poà ªle le poà ªle - stove la poà ªle - frying pan Poids/Pois/Poix le poids - weight le pois - pea, dot la poix - pitch, tar Poignet/Poignà ©e le poignet - wrist, (shirt) cuff la poignà ©e - handful, fistful; handle Poison le poison - poison, (informal) unpleasant man or boy la poison - (informal) unpleasant woman or girl Politique le politique - politician la politique - politics, policy Ponte le ponte - (informal) big shot la ponte - laying eggs, clutch of eggs Poste le poste - job, post, tv/radio set la poste - post office, mail/post Pot/Peau le pot - jar, pot, tin, can la peau - skin Pub le pub - pub/bar la pub - ad (apocope of publicità ©) Pupille le pupille - male ward la pupille - pupil (eye), female ward Rade le rade (slang) - bar, bistro la rade - harbor Radio le radio - radio operator la radio - radio, X ray Rai/Raie le rai - spoke (wheel) la raie - line, furrow, scratch (fish) skate, ray Rà ©clame le rà ©clame - (falconry) the cry to recall the bird la rà ©clame - publicity; en rà ©clame - on sale Relà ¢che le relà ¢che - rest, respite, break** la relà ¢che - rest, respite, break**, port of call**For these meanings, relà ¢che can be masculine or feminine. Renne/Reine/Rà ªne le renne - reindeer la reine - queen la rà ªne - rein Rà ªve/Rave le rà ªve - dream la rave - rave party (but not rave meaning turnip, which is pronounced differently) Rose le rose - pink (color) la rose - rose (flower) Roux/Roue le roux - red, redhead, roux (soup base) la roue - wheel Secrà ©taire le secrà ©taire - male secretary, writing desk, secretary la secrà ©taire - female secretary Sel/Selle le sel - salt la selle - saddle Soi/Soie le soi - self, id la soie - silk Sol/Sole le sol - ground, floor, soil la sole - sole (fish) Solde le solde - balance (account), sale la solde - pay Somme le somme - snooze, nap la somme - sum, amount Souris le souris - smile (archaic) la souris - mouse Tic/Tique le tic - tic, twitch la tique - tick Tour le tour - tour, turn, trick la tour - tower, rook (chess) Tout/Toux le tout - whole la toux - cough Trompette le trompette - trumpeter la trompette - trumpet Vague le vague - vagueness la vague - wave Vapeur le vapeur - steamer la vapeur - steam, haze, vapor Vase le vase - vase la vase - silt, mud Vigile le vigile - night watchman la vigile - vigil Visa le visa - visa (to enter a country) la visa - Visa (credit card) Voile le voile - veil la voile - sail

Business research method Essay Example | Topics and Well Written Essays - 1500 words

Business research method - Essay Example Celebrities help create unique ads for companies; a positive engendered attitude and sales intention towards produced brands (Ranjbarian, Schekarchizade & Momeni, 2010). Celebrity endorsement is a panacea for all marketing woes and is becoming common each day. This is because of the impetus bases on attracting customer’s attention thus developing a positive association. This influences recall and also induces trial, which eventually effects purchase decision. Furthermore, the assumption that they have a similar lifestyle with celebrity lures people to buy the product. In view of the fact that celebrities are always on the spotlight, they are able to transfer their image to the advertised product. For this to happen, becomes an added advantage to the company. According to McCracken (1989, p.310), â€Å"a celebrity endorser is an individual who publicly enjoys recognition and uses it on behalf of consumer goods through advertisement†. Celebrity endorsement influences the consumers’ feelings and attitude towards the advertisement and towards the brands. This increases purchase intentions and sales because, in this whole process, goals are achieved, which include awareness of the product; interest to know more about the product; desire to own product and action to buy the product. Marks & Spencer is the most suitable target group to bring out advertising using celebrity endorsement. When beginning to design a research on this topic we first and foremost have to use the two fundamental types of research, descriptive and explanatory. Descriptive research covers what activity is going on in a company. Explanatory research covers why an activity is going on in the company. Marks & Spencer is a company that deals with the sale of clothes for all gender and all ages. This UK, based company strategically came up with the idea of using celebrity endorsement to market their products. This was necessary to them because the type of business they are in co mes up with new upcoming products. They have used a couple of celebrities over the years, and they include; David Beckham, Helen Mirren, Dannii Minogue, Twiggy, Antonio Banderas and the X factor’s finalists. Marks & Spencer used these celebrities for different reasons. It enabled the audience easily recall the brand. When a new product comes into the market and is advertised by a particular celebrity, certain target groups follow and remember the existing brand. It helps the company recover its image. For two years in a row, this company had experienced losses and needed the fastest way to recover its customers back and attract more from competitors. For those people who did not recognize of the existence of this company, got to know because the certain interest that the celebrities imparted on the viewers of the advertisement. Celebrities are considered as respectable and only settle for quality when choosing things. Therefore if, he/she is in a particular advertisement the customers develop confidence on the product. Marks & Spencer used this strategy to create confidence in the goods they manufactured. They also used people are familiar with the customers because they wanted their products to look believable. This is because a celebrity cannot advertise for a company that is a hoax (Till & Busler, 1998,